Hawaiian Fresh Seafood (HFS) was established in 2006 on the island of Oahu, Hawaii. Honolulu Harbor is the epicenter of the American tuna fishing industry and it was where company president Frank Procelli began offering his customers a direct, boat-to-table seafood experience.

 

By 2016, HFS had become the first seafood wholesaler in Honolulu to vertically integrate its own fleet of six fishing vessels into its wholesale operation. Chefs and restaurant customers in all 50 states had come to rely on HFS for the highest-quality, sashimi-grade seafood delivered overnight.

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In 2019, HFS relocated its headquarters across the Pacific to the San Diego area, ushering in a new and exciting era for the company and the local community. When The Market at HFS opened its doors that December, word quickly spread that this was San Diego's choice for authentic Hawaiian style poke.

 

Our retail market, now located at Centerpark Labs in Mira Mesa, is open 7 days a week and serves a rotating menu of poke varieties, along with Hawaiian inspired local cuisine, and Island staples.

 

HFS now has a second retail location in the Point Loma area of San Diego and a poke truck that is available for special events and catering. Our wholesale operation continues to serve chef and restaurant customers across the US mainland and has expanded to include more premium products from outside our local fishery.